2Advanced gets a slap in the face and produces PLAT4M
I remember 7 years ago while I was at uni…this amazing site came out called 2advanced. It was beutiful, awsome [insert x good terms here]. Soon everyone was saying "thats just a 2advanced ripp off" for cool sites. I now find myself not having visited thier site for 3-4 years now. Why? Well I think a big part of that was they werent a part of the community.
Eric and 2Advanced were like the hot blonde that Macromedia brought to the show to get you drooling over the new release of flash. You would sheepishly walk up and say hi, half expecting to be shut down or some st00pid comment made back. I realise Eric is a great guy and has actually held alot of conferences etc. He did such awsome work that he reached what we sort of know now days as the 31 signals status. It then seemed that 2advanced went off the map and just hunkered down to produce great work and earn money
The biggest problem is that they never really gave back to the community, and didnt follow the whole open business ideas that have evolved today. I know nothing about the company or Eric. Really the fact that I dont know this doesnt effect his business any way at all. 2Advanced could go on producing great work as ushal. Well recently Eric got an email which was rather a slap in the face. He took this email and with 2advanced has done something. He started a blog where he will be releasing tutorials and insights into the inner workings of the studio.
"[BEGIN WAKEUP CALL] Here it is our seventh year and there is very little actually known about 2A?[END WAKEUP CALL] – In fact, there are actually people out there who still believe we are just one person? "
It seems as though he has taken a bad thing and turned it into a great thing, lets hope I find myself visiting 2Advanced more often. So go check out http://www.plat4m.com/ Theres not a huge amount up yet but im sure well see more to come.
