Man the Adobe boys and girls better get a wriggle on. Its popping up all over the web as other companies have already been in developement of thier own peer to peer distrabution systems of media. First Joost came on the scene and today Veoh. 

With Veoh apparently

 "Pro users can charge viewers to rent or own DVD quality videos downloaded through the P2P Veoh player.  Pro users can have their videos automatically cross-posted to YouTube, Google Video and MySpace Video and automatically transcoded to QuickTime for iPod viewing." [ VIA Techcrunch]

Now I bet Adobe wont be offering that sort of cross combatability in there P2P media solution, but in saying that I know its not a hard road to add it to most systems, with the right libraries and SDKs. Adobe is a solution provider where these two examples are service providers so its kinda a diferent ball game, but the fact that these guys have gone out and made thier own systems is really a pointer of what is about to explode. IPTV! And adobe really wants to be part of that -

"the goal is to make it easy for any thinking person to publish rich interactions, to anyone, anytime, any kind of device." – John Dowdell [Via Ryan Stewart]

This is all pretty cool, and I cant wait to see what Apollo can bring into the mix (and were nearly in march so keep an eye on the adobe labs cause the beta release HAS to be soon now)